If you stumbled across Umbrella your first instinct might be something like "oh great another L1 blockchain; why's this any different or better than [insert favorite chain]"
Well let's do a quick industry comparison to begin
Umbrella maintains a fully decentralized ethos and is as, if not more, scalable than any other major chain while still being chain agnostic. Meaning you can love Ethereum (which our whole team does), but realize as a developer or a consumer-facing app that it's not a feasible experience for your end user. So instead you build your assets and logic on Ethereum, and you use Umbrella for the front-end experience of interacting with these products.
Ultimately Umbrella's goal is to create a frictionless end-point for the web3 developer ecosystem so they can pick and choose the components they wish to use in their tech stack (even if it's not ours) while Umbrella packages it all into a scalable and user-friendly experience.