Who We Are: Umbrella Labs

The team behind Umbrella and a peek at our plans
Thanks for taking the time to read our docs and understand our vision. This is the culmination of years of effort and we hope to spark discourse that changes the industry for the better.

Who We Are

Umbrella Labs is a product studio building and productizing web3 dev tooling & infrastructure. The solutions we provide focus on enhancing the usability and feasibility of web3, and nothing we build can be done using web2.
UmbrellaLabs is addressing 3 major problems in the space:
  1. 1.
    Centralized exchanges are corrupt and irresponsible.
  2. 2.
    Building good web3-enabled games is nearly impossible.
  3. 3.
    Web3 is unusable for regular people.

What We Do

To address these problems Umbrella Labs is building the following solutions:
  1. 1.
    BlackGoose - A Zero Knowledge KYCd DEX creating a fully regulatable and decentralized environment with zero trust that's extremely private. Contributing to a new vertical called CeDeFi. An approach to ensuring FTX never happens again. Deck: BlackGoose - A Decentralized Cure to the “FTX” Problem
  2. 2.
    Decentralized Arcade Machine (DAM) - An eSports-as-a-Service platform that lets any game developer spin up competitive private lobbies where players put down money and the winner takes all. Deck: The Decentralized Arcade Machine
  3. 3.
    Umbrella - Web3 that feels like web2. Infrastructure that is gasless for users, extremely scalable, composable, modular, and fully decentralized. The pick and shovel that’s enabling web3 to replace web2. (This is the product detailed in the gitbook docs)


Umbrella Labs is approaching the market with a product-first mentality where we release Alphas of BlackGoose and DAM in the first 6-8 months of 2023. This allows us to not only begin generating revenue but also provides several benefits to Umbrella main net's launch.
For one, the components that makeup BlackGoose and DAM are key parts of Umbrella's architecture. By building and then productizing these components we see the ability to solve real problems with web3 without needing our full infrastructure prepared. We plan to port these products over when Umbrella devnet is ready, exposing our product to an existing subset of users. Furthermore, we can limit the amount of VC control by raising for Umbrella by using the revenue to cover some costs and at a higher valuation due to the proven cash flow.
Specifically, after the FTX debacle, we realized we needed to make a quicker impact on the market, and building and releasing the mainnet version of Umbrella itself will take 12-18 months to launch. This partly inspired our desire to ensure our product MVPs are prioritized over the chain.

Our Purpose and Mission

At Umbrella Labs we believe strongly in trustless and open-sourced tooling that's easy to use to solve specific problems around the usability and feasibility of web3 and decentralized technology as a whole.